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One bookstore in Tokyo stocks & sells only one book at a time

[UPDATED: 1-25-2018]
Morioka Shoten located in Ginza in Tokyo, has a unique merchandising strategy. It only sells one book title at a time despite around 80,000 new books being published every year in Japan. The shop, which opened in May 2015, has a single book strategy of stocking and selling only one title. It selects one book each week to sell.

The bookstore promotes itself with the slogan and branding statement: “Morioka Shoten is a bookstore with a single book, available at a time, for six days. Morioka Shoten is a bookstore with a single room with an event to gather every night. Morioka a single room with a single book”.  

The authors (if still alive) and editors of the promoted titles are encouraged to ‘hang out’ in the store as much as possible during a book’s six-day exclusive promotional run. Book launches for new publications and special author events are part of the associated services the shop provides.  

The bookshop, which is extremely small, has selected titles such as; The True Deceiver, by the Finnish author Tove Jansson , and Hans Christian Andersen’s Fairy Tales for its weekly exclusive and highly focused promotion and Japanese authors such as Hatsume Sato (1921-2016) and Shuntaro Tanikawa.
One bookstore in Tokyo stocks & sells only one book at a time Posted by Richard Nathan