The bookstore promotes itself with the slogan and branding statement: “Morioka Shoten is a bookstore with a single book, available at a time, for six days. Morioka Shoten is a bookstore with a single room with an event to gather every night. Morioka a single room with a single book”.
The authors (if still alive) and editors of the promoted titles are encouraged to ‘hang out’ in the store as much as possible during a book’s six-day exclusive promotional run. Book launches for new publications and special author events are part of the associated services the shop provides.
The bookshop, which is extremely small, has selected titles such as; The True Deceiver, by the Finnish author Tove Jansson , and Hans Christian Andersen’s Fairy Tales for its weekly exclusive and highly focused promotion and Japanese authors such as Hatsume Sato (1921-2016) and Shuntaro Tanikawa.
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