The bookstore promotes itself with the slogan and branding statement: “Morioka Shoten is a bookstore with a single book, available at a time, for six days. Morioka Shoten is a bookstore with a single room with an event to gather every night. Morioka a single room with a single book”.
The authors (if still alive) and editors of the promoted titles are apparently encouraged to ‘hang out’ in the store as much as possible during a book’s six-day exclusive promotional run.
The bookshop, which is extremely small, has selected titles such as; The True Deceiver, by the Finnish author Tove Jansson , and Hans Christian Andersen’s Fairy Tales for its weekly exclusive and highly focused promotion.
© Red Circle Authors Limited