The most popular genre amongst both men and women in Japan who buy books are mysteries and crime fiction, according to the research conducted by DIMS DRIVE, which monitors a panel of 9,566 individuals for its surveys.
43 percent of those surveyed, who read a book every three months, buy books from internet sites including Amazon, but 80 percent of these regular book buyers still buy books from bricks and mortar bookstores.
77 percent of whose who purchase books online unsurprisingly read online reviews before deciding which books to buy.
The three most important factors in book selection by Japanese consumers are content (71 percent) author (55 percent) and price (39 percent).
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