Ironically, unlike Toyo-Keizai, The Economist positioned itself as a newspaper in its launch prospectus and not as a magazine. The company that publishes The Economist today is called The Economist Newspaper Limited and The Economist is still considered by some as a magazine-format newspaper and not a magazine.
Toyo-Keizai, still published today, is published weekly by Toyo Keizai Shinposha and is considered one of Japan’s leading and most important business publications.
However, another magazine, Hanseikai-Zasshi, which later became Chuo-Koron, Central Review, was in fact launched one year before the Toyo-Keizai, in Kyoto in 1887. Twenty year after the launch of Japan’s first magazine Seiyo-Zasshi, Western Magazine, whose launch, despite its short publishing life of 6 issues, coined the Japanese world for magazine, Zasshi.
Hanseikai-Zasshi, which subsequently changed its name, is now published monthly by Chuokoron-Shinsha, Inc. part of the Yomiuri Shimbun newspaper group and is based in Tokyo. It is technically not Japan’s oldest continuously published magazine due to its name change, but is one of Japan’s most prestigious and high profile literary magazines.
Hanseikai-Zasshi was launched by the Review Society, a group of academics and students, based at Ryukoku University, a private university in Kyoto that was originally founded as a school to educate Buddhist monks, by the Nishi Hongan-ji denomination, in 1639.
These two magazines, Japan’s ‘so-called two oldest continuously published magazines’ actually have very little in common apart from longevity. They focus on very distinct topics and interest groups: business and literature.
The subject matter of a magazine does not appear to be the magic key to longevity in magazine publishing.
The oldest continuously published magazine in the United State, Scientific American, also a monthly publication, like Chuo-Koron, launched in 1845 (two years after The Economist) covers another altogether different interest group; science and technology.
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